There are five types of S.T.A.R. moments:

• Memorable Dramatization: Small dramatizations convey insights. They can be as simple as a prop or demo, or something more dramatic, like a reenactment or skit.

• Repeatable Sound Bites: Small, repeatable sound bites help feed the press with headlines, populate and energize social media channels with insights, and give employees a rally cry.

• Evocative Visuals: A picture really is worth a thousand words—and a thousand emotions. A compelling image can become an unforgettable emotional link to your information.

• Emotive Storytelling: Stories package information in a way that people remember. Attaching a great story to the big idea makes it easily repeatable beyond the presentation.

• Shocking Statistics: If statistics are shocking, don’t gloss over them; draw attention to them.

From:  Resonate by Nancy Duarte